ADOA SONY

At CES 2026, Sony Honda Mobility (SHM) delivered a clear message: the automobile is no longer just a vehicle. With the unveiling of the AFEELA Prototype 2026, SHM positions mobility as a creative entertainment space, blending advanced technology, AI, and design into a new vision of driving.

• AFEELA 1: The first production model is set for delivery in California later this year, expanding to Arizona and Japan in 2027.

• AFEELA Prototype 2026: A bold new concept prioritizing accessibility and spacious design, with U.S. production targeted for 2028.

• Partnerships: Collaborations with Qualcomm, Microsoft, and creators ensure that AFEELA integrates cutting-edge AI, entertainment, and digital ecosystems.

• Intelligent Drive: Advanced driver assistance evolving toward Level 4 autonomy.

• Personal Agent: AI-powered assistant built on Microsoft Azure OpenAI Service, enabling natural, personalized interaction.

• Snapdragon Digital Chassis: Qualcomm’s platform delivers next-generation in-car electronics.

• Co-Creation Program: Developers and creators gain tools to design apps and entertainment experiences directly for AFEELA.

• On-chain Mobility Platform: Blockchain-based services with token incentives, opening new pathways for user engagement.

Sony Honda Mobility is not simply building cars — it is redefining mobility as a digital, creative, and social experience. The AFEELA Prototype 2026 represents a decisive step toward vehicles that act as intelligent partners, merging safety, entertainment, and personalization.

This is more than automotive innovation. It is the fusion of design, AI, and entertainment into a new category of mobility.