ADOA SONY

This is actually funny — LG taking shots at RGB tech… or let’s just say LG trying to challenge Sony on another level

LG is trying to downplay the RGB hype by calling it “not an innovation.” The irony is that LG couldn’t perfect their own RGB approach, so instead of improving it, they’re dismissing it. And they’re comparing it to OLED while ignoring the fact that Sony was the first to commercialize OLED TV technology. So the whole argument feels confused.

If LG wants to introduce a new display technology, they should go ahead and build it. But we all know why they’re criticizing Sony’s direction — Sony chose True RGB because OLED brightness is capped around 2,300+ nits. That’s the ceiling. OLED can’t push beyond that without fundamental changes.

True RGB, on the other hand, can scale far beyond 4,000 nits, which is exactly why Sony is investing in it.

Instead of saying “RGB isn’t innovation,” LG could’ve simply admitted:

“OLED is capped at ~2,300 nits, so we’re also moving toward RGB for higher brightness.”

But they didn’t.

Or they could’ve taken a completely different approach and supported Sony by saying something like:

“We believe RGB delivers a wider and more accurate range of colors, which is why we’re also embracing the RGB direction. We recognize there are challenges to overcome before the technology is perfected for consumers, and we’re committed to working with the industry to make it accessible to everyone.”

They called RGB “the same old technology,” but that’s simply not true. RGB isn’t some outdated concept — it’s a technology that has mostly stayed under the radar and is only now being revisited in the modern era of advanced TV engineering.

LG has never produced a single RGB‑backlit TV before, so it makes no sense for them to label it as “old” in their own name or anyone else’s. The reality is that Sony was the first to bring RGB to life, turning it from a concept into an actual, innovative display technology.

This is what LG said in their videos:

Series 1

RGB mini LED TVs praised for their so-called perfect color and ultra high definition. But behind all the hype, one question remains. Is it true innovation or just another exaggeration? Conventional mini LED TVs generate white light by coating blue LEDs with phosphor, then splitting that light into color through a color filter. RGB mini LED only changes one thing. Instead of blue LEDs, it uses red, green, and blue LEDs together to build the backlight. On the surface, it may look like an advanced technology, but at its core, it's still just an LCD display, making light in a backlight, passing it through liquid crystals and filtering it into color. No matter how advanced it gets or how small the LEDs become, it still depends on a backlight. And that means light leakage, color distortion, and limits OLED never faces. OLED is fundamentally different. Each pixel emits its own light. No backlight, no leakage, no compromise, delivering perfect black and true color exactly as promised. So, while RGB MiniL LED may appear new, its foundation remains unchanged. It's still LCD, just with a different name.

Series 2

RGB mini LED claim to offer richer colors than conventional mini LED. But when theory meets reality, does it really deliver? What happens when color dimming can't hold its color? Let's start with a color reproduction test. When a white cross is placed over the colored boxes and then removed, do you see how the colors shift? You can clearly see the change in color within each box based on the presence of the white cross. By covering the cross, the effect becomes easier to notice. The effect becomes even more obvious once you look at the backlight. When only the colored boxes are on screen, the LEDs light individually. This is called color dimming. But once the white cross appears, all three LEDs turn on together to display white, switching to white dimming. RGB mini LED TVs are said to drive red, green, and blue LEDs separately to create color dimming and through color filters produce richer, more vivid colors. But in reality, LCDs coexist on screen. And in those situations, the red, green, and blue LEDs end up lighting together most of the time, forcing the system back into white dimming. The promise of richer color simply doesn't hold up in everyday use. It's not innovation. It's the same old LCD limitations dressed up to look new.

Series 3

Color dimming promising as a breakthrough in color precision. But in real world scenes, those promises start to blur. Now, let's look at the fatal weakness of color dimming. We arrange the color boxes seamlessly, and at the boundaries, you can already see the colors mixing and shifting. Side by side with the backlight, the issue is even clearer. Different dimming zones bleed into each other. Once that mixed light passes through the filter, the colors inside no longer match the edges. This is called color cross talk. The unwanted bleeding of light between color channels. The effect is noticeable even in everyday viewing. As background colors bleed into skin tones, they alter them unnaturally, reducing color accuracy. Now look at the red airplane on screen. The white banner trailing behind it is tinted by the red light. The same effect happens with green and blue. This is known as color smear when white areas are contaminated by nearby colored light as color dimming and white dimming overlap. So what's advertised as delivering richer color in reality creates new distortion and contamination that OLED never suffers from.

Series 4

Precision light control, absolute clarity. These are the claims we keep hearing from LCD based displays. But can a backlight truly control light with perfection? RGB mini LED like mini LED and LCD still carries the same fundamental limitation. Let's take a closer look on OLED. Even the tiniest points of light remain sharp and distinct, delivering clear contrast. But on the RGB mini LED, each light source is surrounded by a cloudy glow, what's known as a halo effect. In the second scene, OLED cleanly separates light from dark backgrounds with crisp boundaries. On the RGB mini LED, however, the light leaks outward, blurring the edges and making the night sky look hazy instead of deep black. Why does this happen? Because LCD based panels control light in group zones through local dimming. To display a small highlight, an entire block of the backlight has to turn on, causing the light to spill outside the intended area. As a result, boundaries that should be sharp and precise appear blurred and washed out. In contrast, OLED controls light pixel by pixel, keeping every detail sharp and true. Now, let's compare the numbers printed on each freight car of a moving train. On OLED, the numbers remain sharp and easy to read, but on the RGB mini LED, the numbers blur and leave a trailing after image. With professional measuring equipment, the results are undeniable. Switching between checkerboard patterns shows OLED responding instantly with each signal input, while the LCD lags, creating motion blur. We've seen the truth. Behind the flashy ads and new labels, RGB mini LED is just LCD at its core. The limits haven't changed. And when it comes to a display that delivers on every promise, only OLED stands apart.