ADOA SONY

Sony Buys Snoopy: A New Era for Peanuts

Tokyo, Japan — The world’s most famous beagle just found a new home. Sony Music Entertainment (Japan) and Sony Pictures Entertainment have signed a definitive agreement to acquire additional equity in Peanuts Holdings LLC for a jaw‑dropping CAD $630 million (~USD $460 million).


With this move, Sony now controls 80% of the Peanuts legacy, while the Schulz family keeps a proud 20% stake. Snoopy, Charlie Brown, and the gang are officially part of Sony’s global entertainment empire.

What This Means

• Snoopy Goes Global: Expect fresh films, streaming exclusives, and merch drops powered by Sony’s reach.


• Cultural Legacy: From A Charlie Brown Christmas to The Peanuts Movie, the classics are safe — but the future is wide open.


• Japan Loves Snoopy: With Sony Music Japan leading the charge, Snoopy’s massive popularity in Asia is about to skyrocket even further.

Why It Matters

Peanuts isn’t just nostalgia — it’s a 75‑year cultural icon. By bringing Snoopy under its wing, Sony is betting big on family‑friendly storytelling, cross‑media synergy, and timeless charm.

The Big Picture

Sony now holds the keys to one of the most beloved franchises in history. Snoopy’s doghouse just got an upgrade — and the world should get ready for new adventures, bold collaborations, and cinematic rollouts worthy of the Peanuts name.

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