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Sony Honda Mobility Begins Trial Production of AFEELA 1 in Ohio

Tokyo, January 2, 2026 – Sony Honda Mobility Inc. (SHM) has announced the start of trial production for its first model, AFEELA 1, at Honda’s East Liberty Auto Plant in Ohio. This marks a major milestone in preparing for mass production and future deliveries scheduled for California later in 2026.

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Quality Gate: A New Standard in Inspection

To ensure the highest standards, SHM has established a dedicated Quality Gate facility in East Liberty. This inspection hub introduces unique, multi-faceted checks beyond Honda’s rigorous quality processes.


• Function Inspection: Verifies AFEELA’s advanced intelligent features, including infotainment systems, connectivity, and sensor performance.


• Exterior Inspection: Ensures flawless design continuity, reflection uniformity, and precise color accuracy.


The Quality Gate also acts as a feedback loop, sending data back to SHM’s design and Honda’s production teams to continuously improve manufacturing quality.

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Innovation Meets Reliability

AFEELA 1 represents SHM’s vision of mobility that blends intelligence and emotion. Equipped with 40 sensors, panoramic screens, AI-driven applications, and seamless connectivity, the vehicle is designed to deliver a next-generation driving experience.


Susan Dulik, Product Quality Manager at SHM, emphasized: “We will provide not only technology but also the highest reliability. This is our commitment to our customers.”

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About Sony Honda Mobility

Founded in 2022 as a joint venture between Sony Group Corporation and Honda Motor Co., Ltd., SHM combines Sony’s technological expertise with Honda’s automotive heritage. Together, they aim to redefine mobility through innovation, design, and customer-focused services.

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