ADOA SONY

Sony doesn’t follow trends. Sony creates them. Back in 2004, the company unleashed the Qualia 005, the world’s first RGB LCD TV. It wasn’t just a product — it was a statement of dominance. While the rest of the industry leaned on white backlights and compromises, Sony went all‑in on pure red, green, and blue light. The result? A display so vivid, so uncompromising, it felt like the future had arrived early.

• True RGB backlight: Each pixel zone lit by red, green, and blue LEDs, not filtered white.

• Unmatched color purity: Blacks deeper, primaries sharper, HDR before HDR was even a buzzword.

• Luxury engineering: The Qualia line was Sony’s no‑limits experiment — a showcase of what happens when performance matters more than cost.

The Qualia 005 wasn’t just a TV. It was a proof of concept that Sony could bend light itself to its will.

• White LED LCDs: Cheaper, but washed‑out compared to Sony’s RGB purity.

• OLED: Gorgeous blacks, but fragile and prone to burn‑in.

• Quantum dots (QLED): Wider gamuts, but still dependent on color conversion tricks.

Competitors chased affordability. Sony chased perfection.

Now, Sony is bringing the revolution full circle. The 2026 Bravia True RGB TVs are the spiritual successor to the Qualia 005 — but this time, they’re built for mass impact.

• Direct RGB LEDs: Pure red, green, and blue light, no filters, no compromises.

• HDR dominance: Blinding peak brightness with color that stays true even at extreme luminance.

• Durability: LEDs that last longer than OLED pixels, built for the long game.

• Sony processing power: Motion, tone mapping, and color science sharpened over decades, now unleashed on the purest light source ever.

• Brightness + purity: High nits without losing chroma.

• Consistency: Robust LED backlights, no burn‑in worries.

• HDR headroom: Highlights that stay colorful, not washed out.

• Legacy + leadership: Sony invented RGB LCD with the Qualia 005. Now they’re perfecting it.

Sony lit the path with the Qualia 005 in 2004. In 2026, they’re not just revisiting the idea — they’re finishing it. The True RGB Bravia isn’t another TV launch. It’s the return of the king of color. Competitors can try, but against Sony’s True RGB, they’re already playing catch‑up in a game Sony won two decades ago.